New Year’s Makeup: How to Make It Last All Evening

New Year’s Eve – it’s a time for shedding old limitations and stepping into a new, more fabulous version of you! However, one thing you don’t want to shed as you trot from soiree to soiree is your makeup. With smudgy, melting makeup, ladies end up looking bedraggled and tired at midnight, just when they should be looking their best for that magical first kiss of the New Year.

The tips we’ve gathered below will keep your makeup looking fresh all night long. Throughout, we’ll focus on two of our favorite makeup designers: PAUL & JOE BEAUTE and Jemma Kid Makeup School.

Apply Primer

Primers are mainly known for their ability to even out rough skin. Primers can also nourish sensitive skin or absorb excess oil, depending on the formula. But did you know primers are also great for keeping your makeup in place for a long time? Because primer is an extra layer between makeup and your skin, it helps your product stay in place – and what’s more, you will use less product if you apply a primer first. (Without a primer, your skin absorbs much of your makeup.)

We recommend choosing a multi-tasking primer that you’ll be able to use every day of the New Year. Skin Rescue Bio-Complex Veil by Jemma Kidd Makeup School includes an SPF of 15 to prevent sun wrinkles. It also acts as a moisturizer, illuminator, tint and prep formula.

Go Bright or Go Nude

Even with a primer, your makeup will inevitably fade over the course of the long evening. Knowing this, it’s wise to either choose a nude makeup palette or bright, eye-catching colors. Nudes will change subtly over the evening, while bright colors will still pop as the wee hours approach.

As for nude-toned eye products that will last, we suggest PAUL & JOE BEAUTE’s Eye Gloss Duo. One stick of eye lacquer contains two tints – for a nude New Year’s palette, Silver Lining is a wonderful combination that includes a very light beige as well as a silver tone. This product will add glamour and glitter all night long.

Be Selective About Your Retouching

Of course, most ladies deal with long New Year’s rendezvous by touching up their makeup over the course of the evening. The challenge in this approach is taking the right items to make your look really pop, without toting around every single product in your makeup bag.

For those who go with the bright New Year’s Eve palette, the one item to carry is lipstick. It’s light, easy to apply and creates a put-together look. Red Ribbon lipstick by PAUL & JOE BEAUTE is the perfect shade for a colorful New Year’s Eve. Its rich cranberry tone will make you look like a vintage Hollywood starlet.

Use Waterproof Liquid Eyeliner

Another reason to carry lipstick is because it will certainly come off as you eat and drink the night away. The same is true for your eye makeup. To offset this tendency, makeup experts recommend taking the time before you go out to create a cat-eye look with waterproof liquid eyeliner. There’s a reason why celebrities like Rhiannon and Angelina Jolie wear this style of eye makeup style for long awards ceremonies – mainly because it stays sexy for hours and hours.

However, if you haven’t created a cat-eye look before, it can be very challenging to use liquid eyeliner. No problem – just use a waterproof pencil eyeliner instead! Jemma Kidd Makeup School’s Definite Stay-Put Eye Liner is the perfect product for a New Year’s cat-eye. It is completely smudge-proof and waterproof, and it contains antioxidant vitamin E.

If you are comfortable applying a cat-eye with liquid eyeliner, why not add a bit more sparkle? Again, Jemma Kidd Makeup School has the perfect product – Crushed Jewel Gel Liner, available in a smoky onyx or stunning azure aquamarine.

Create Luscious Lashes: Apply Waterproof Eyelash Tint

No cat-eye looks normal without pumped up lashes, so be sure to apply a waterproof, long-lasting mascara after curling your lashes. If you’re planning on partying the night away, go one step further and apply an eyelash tint, such as the semi-permanent tint offered by Jemma Kidd Makeup School. Available in black and brown, this product will stay in place for up to 24 hours without flaking or smudging.

If you follow these suggestions, your makeup will remain in place even after the ball drops at midnight.